ZPL’S Services

Brand Identity

Is your company entering a new phase of growth? Take your logo design and brand identity (BI) to the next level! Many multi-national companies upgrade their brand’s image by using a new slogan or new logo. This can be a sign that things are changing for the better in the company. Usher in a new era for your company!

Re-Branding

What is the main thing we find wrong with Chinese brands? The naming is too hard to pronounce. This frustrates customers who want to remain loyal to your brand and spread it by word of mouth. Having a second brand for a Western market can be very profitable.

Social Media Management

Are you updating all of your social media channels daily? Are you receiving at least one like or comment on your posts? Word of mouth recommendations are the most effective way to make conversions. Social media is the new word of mouth as many people communicate more online than in person. Increase your social media following, post engagement and likes today!

Product Reviews

How many reviewers do you ship new products to? 100? Many times it is the quality and not the quantity that counts. Get your product seen by millions of people. ZPL has contacts leading Youtube and blog reviewers in many industries. Gain more exposure for your brand, increase your customer base and loyalty and increase sales!

SEO Optimization

SEO is a pretty vague term. In short, there are many things ZPL can do to increase your Search Engine Ranking (SEO).

Link Building – Blogs, PR Releases, Forums

ZPL can build up your official blog and forums as well as post pre-releases on 3^rd party platforms and blogs. This helps your site ranking as search engines weigh your site relevance heavier if you have more sites linking in.

MAP Policy Management

Enforcing Minimum Advertised Pricing (MAP) is one area where many Chinese companies fail. Most factories want to bake their cake and eat it too. This means that it is important to define where your target markets are and whether you want to do wholesale and/or retail.

SEM (Search Engine Management)

Research. Strategy. Results.

We’ll drive more relevant traffic to your site by using both organic and paid search marketing. This in turn will help your audience find you faster.

Adwords & PPC Management

So you have the best product or service in the industry? Now what? Paid ads will put you on the first page of search engine results immediately. Research has shown that 95% listings that are on the first page Search Engine Results Page (SERP), receive 95% of web traffic. Other pages only get 5%. Strongly position your product SERP today!

Content Marketing

Whatever your content needs, our crack team of in-house writers have got you covered. We have a proven track record writing dynamic SEO-friendly content for both Western and Asian brands, from Amazon product descriptions and technical brochures to email campaigns and killer sales-letters.

Blogger Outreach

Billions are connected to the web. But only a few voices stand out. They are the influencers. The trendsetters. The kings and queens of the blogosphere. They are followed by thousands. And they have the power to increase your brand’s awareness and credibility to the world.

ReLaunching Websites

Is your current website over one year old? We can re-design, add new functionality and re-launch your site the way you’ve always wanted it to be. Customers will be able to feel the new feel of your site and will enjoy the added functionality. Re-investing in your official site will help retain your current customers, add new customers and increase customer loyalty towards your brand.

Website Maintenance

Even if we don’t re-build your site, we can update, backup, host, maintain, and protect your website so that you can focus on what matters most: focusing on your business and making money.

Adwords & PPC Management

So you have the best product or service in the industry? Now what? Paid ads will put you on the first page of search engine results immediately. Research has shown that 95% listings that are on the first page Search Engine Results Page (SERP), receive 95% of web traffic. Other pages only get 5%. Strongly position your product SERP today!

Newsletter Mailing List

ZPL has experience with creating and mailing newsletters with over 50,000 subscribers. We help you optimize your mailings by send 2 newsletters per month.

Amazon / Aliexpress Management

ZPL’s team has extensive experience selling on all platforms. ZPL can either help to optimize your product listing copywriting, page design, and SEO or we can run the store for you for a certain percentage. ZPL member have operated official stores for several brands on Aliexpress and Amazon. Using our team will ensure you hit the ground running and are able to put your channel sales staff to work ，shipping goods out as soon as we optimize your store.

MAP Policy Management

Enforcing Minimum Advertised Pricing (MAP) is one area where many Chinese companies fail. Most factories want to bake their cake and eat it too. This means that it is important to define where your target markets are and whether you want to do wholesale and/or retail.

Blogger Outreach

Billions are connected to the web. But only a few voices stand out. They are the influencers. The trendsetters. The kings and queens of the blogosphere. They are followed by thousands. And they have the power to increase your brand’s awareness and credibility to the world.

Product Launches

Do you have the latest and greatest new invention that is ready to ship? How do you make the whole World flock to your gates and ask to pre-order this product? ZPL’s product launch formula uses both Western and Chinese tactics. Using this “fusion” approach means your product will do well both at home and abroad. Companies like Apple take up to a year to successfully launch. ZPL can fast-track this approach and still makes sure millions of people learn about your product.

Product Release Teasers

Many companies announce their latest products first on social media. The post of a new release doesn’t always get the desired “Wow” response because many times nobody was looking forward to it being released; It simply hits people by surprise. Other people may not notice it until you post more product images later.

Giveaways & Promotions

A great way to build on the momentum of your latest product hitting the market is by offering ways for customers to receive discounts and chances to win a free unit.

Review Services

ZPL has two review services. One is in-house unboxing and the second is contacting leading reviewers.

Copywriting

Copywriting text essentially tells your buyers to purchase your brand A product over your competitor’s brand B product. It is the last sales-pitch before closing the deal.

Crowdfunding Campaign Management

Many of our competitors charge 15-20% of the revenue raised in your crowd-fund campaign. ZPL can work on a commission basis or we can design and launch your crowd-fund project for a fixed fee.

Blogging & Press-Releases

In addition to helping you find online Vloggers and bloggers to review your new products, ZPL has several standalone blog sites that we can use for SEO purposes. The higher ranking the blogs that are linking into your site are, the higher the relevance Google places on your site. This transfers to a higher organic Google SEO rank.

Corporate Identity & Logo

Logos come in all shapes, colors and sizes. Some people will quote you $100 for logo design and others may quote your $1,000,000 or more. Why the large price difference?

Graphics Design

Website Design

Packaging Design

ZPL designers have a wide range of packaging design experience. From electronics packaging to food and beverage packaging, ZPL can design your packaging in a professional way that exudes quality.

Exhibition Booth & Catalog Design

Many companies spend more money on the HK HKTDC trade fair than they do for their whole marketing budget. This means that companies often hit the jackpot or hit the road without recouping any ROI. Our designers can design a highly professional booth, to match Western tastes, and help with printed catalogues and leaflets.

Supply Chain Management

ZPL’s specialists have vast experience and experience in supply chain management.  ZPL specialists have worked with companies such as Gopro and Hallmark just to name a few.

China Procurement

Whether you are foreign enterprise or domestic one, ZPL can fulfill your procurement needs.

3D CAD & Rapid Prototyping

ZPL can help you create a 15 second to 1 minute 3d rendered video introducing your product. Copy written text can be provided by the factory, or, we can work together with you to create a message that resonates louder with foreign customers. We have an in-house designer who can help render your product’s 3D videos. Contact us so we can send you samples of videos we have made before.

CRM Management

Customer Relationship Management will allow you to better analyze your customers. It also combines market analysis, sales & marketing throughout your customer lifecycle. It will help you to improve customer relationships and communication leading to higher customer loyalty and increased sales over time. CRM can help to retain and to grow both your B2B and B2B sales.

Warehousing USA / EU

This is a service that will be launched in late 2018. This service will be or certain “Platinum” members only. We can also offer forwarding/shipping/ return address in the US and Europe. This will be for members who use a majority of our services and sell large amounts of products on Amazon, Ebay, etc. Platinum members can also have their products showcased in our Las Vegas showroom.

Corporate Staffing & Team Building

ZPL can help your company hire highly adept staff members. From Westerners to local Chinese professionals, we can find the perfect staffing solution.

24 Hour Customer Service

Real-time online Chat and Phone line service will not just give your existing and potential customers more confidence in your brand, it will also increase sales and customer satisfaction when it comes to aftersales services. With our call center offshore, we can make sure your company is operating like a large multi-national company.

Manuals & Documentation

Instruction manuals become more important the more complex your product is. One top thing that Youtube reviewers comment on is if a Chinese product has a quality manual.

We have a team of in-house Native English speaking technical documentation writers. We can ensure your documents are all grammatically and technically correct.

Technical Support

Many customers nowadays check company’s repair, return and refund policies before purchasing. They also check to see if there is a phone number listed on the site. Basically, they want to purchase with the ease-of-mind that if something doesn’t work properly, they can get it fixed or replaced easily. How good is your aftersales support?

Trade Show Reps

ZPL has Chinese speaking expats who man your expo booth. Your company will be responsible for teaching them about your product. Also, all travel expenses will be incurred by your company.

Exhibition Booth & Catalog Design

Many companies spend more money on the HK HKTDC trade fair than they do for their whole marketing budget. This means that companies often hit the jackpot or hit the road without recouping any ROI. Our designers can design a highly professional booth, to match Western tastes, and help with printed catalogues and leaflets.