Promotions & Giveaways
A great way to build on the momentum of your latest product hitting the market is by offering ways for customers to receive discounts and chances to win a free unit.
Many times it is not the excitement of receiving something for free, as it is the satisfaction that winners get from bragging on social media that they were one of the first to receive the product.
Whatever the case, the larger your budget is for giveaways and promotions, the more people your product release news will reach. Liking and sharing on social media, signing up for your newsletter or forum, and doing reviews in return for a certain percentage partial refund all can help you reach tens of thousands more potential customers.