The ZPL team has over 30 combined years of experience taking products to market. Our extensive experience launching Chinese products means we understand that many factories do not have the luxury of using a full year on launching preparations. Over the years, properly launching products in the media has become exponentially more expensive. Companies like Apple, Huawei, Oppo have all raised the bar on the advertising budget it takes to launch a product into the Western and Chinese mainstream.
ZPL’s approach focuses on the traditional avenues such as social media, blogging, press-releases, forums, reviews, etc. We also like to tease the customers and gain interest in the product even before officially announcing it. Companies like XiaoMi and OnePlus are trailblazers when it comes to creating hype without using a massive budget.
Depending on your budget, ZPL can make sure that millions of people in your key audience learn about your product and stay tuned to its release date and availability. Launching a product will require that ZPL works intimately with your sales, marketing and design departments. In time, your team will get better and better at releases and your brand recognition, brand following and brand loyalty will all grow until you are a leading mainstream brand.
If your product is truly innovative, you may want to try out ZPL’s crowd-funding services. Tell us more about your upcoming products today! Let’s grow your brand’s presence, one product at a time!