MAP Policy

map policy

MAP Policy

Enforcing Minimum Advertised Pricing (MAP) is one area where many Chinese companies fail. Most factories want to bake their cake and eat it too. This means that it is important to define where your target markets are and whether you want to do wholesale and/or retail.

Most people say, “We want to do both!”

In order to successfully implement both, online B2C resellers will need to adhere to your MAP policy. Otherwise, potential large distributors will be turned off by nearly wholesale priced retail listings being advertised in Google.

Certain exceptions or promotion periods can be ran, like during 11.11, Black Friday, and Cyber Monday. These promos can be run Worldwide with all of your resellers in unison. ZPL can help monitor reseller channels like Amazon, Ebay and other online stores. We can either provide you a report of people violating your MAP and let you contact them, or, we can contact and send a cease and desist letter. If reseller refuses to abide by your pricing policy, we can take legal action to have their listings removed.

how can we help you?

Contact us at the ZPL consulting office nearest to you or submit a business inquiry online.

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