How It Works

ZPL’s 6-Step Process to Success!

After your initial consultation RFQ Form, ZPL will have a general idea of your company’s needs. We’ll analyze your company’s current infrastructure (for example website(s), social media, etc) and SWOT analysis. If you currently do not have an in-depth analysis, ZPL can prepare a SWOT Analysis for you.

Once you’ve retained ZPL as a partner in taking your brand global, we’ll create a game plan together. Our plan will define and prioritize your key target markets, and create a road-map to realize market domination. Our plan can include both your team and ours working together, or, ZPL can provide a full turn-key solution.

ZPL has streamlined the globalization process into six simple steps:

Step 1 - Defining Brand Identity & Strategy

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Following your brand’s vision, we will draw up a game plan for short-term and long-term strategies.

Step 2 - Setting Growth Targets & Marketing Budget

You and ZPL will define realistic growth target goals according to current & proposed marketing budgets and project deadlines. Learn more about importance of having a sufficient marketing budget (link to marketing budget).

Step 3 - Lead & Traffic Generation

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Work begins! Whether you use your own in-house marketing team, or bring ZPL marketing specialists onboard, the countdown to growth deadlines begins. ZPL and your team will be able to analyze results in real-time and with quarterly reports.

If you are not signed up for one of ZPL’s monthly packages or consulting services, you will need to update your channels daily by yourself. Content is king so we recommend updating your marketing channels at least once a day.

Step 4 - Growth & Maintenance

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We will periodically analyze to make sure your growth projections are on target. We may need to adjust certain components of your plan according to the results. You can either upgrade or downgrade your ZPL services according to your satisfaction with the results. We recommend a period of 3-6 months of generation before analyzing results. This is because search engines update rankings around once every three months. Read ROI FAQ. (Link)

Step 5 - Evaluating ROI & Results

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While we will be able to view real-time Google analytics, we will have a quarterly report after every 3 months. After a 6-12 months we will be able to see your performance versus short-term and long-term results.

Step 6 - Re-Investing ROI

Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan. Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base. Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments. “Re-invest ROI into more marketing and infrastructure building. After your first calendar year, you will be able to re-invest your profits from increased sales into more a more aggressive growth plan.

Whether or you explore more ZPL services or try new ways of advertising, re-investing profits into marketing will help to retain and grow your brand’s customer base.

Depending on your industry, it is normal to re-invest 10-30% of profits into marketing. In today’s ever-changing global market, it is pertinent to stay ahead of the latest trends and developments.